Boosting Appeal with Diversity
Outstanding childcare facilities
Daimler’s “sternchen” (Little Star) daycare center in Sindelfingen is located in an old farmhouse surrounded by a meadow. The rooms inside are bright and friendly, and the floors are made of parquet. Shania, Frederik, and Oskar are scurrying about the breakfast table. “Could you set the table, please?” one of the daycare staff members asks the children, who range in age from 18 months to two years. One child grabs a plate and places it on the table. Another, Oskar, balances a tray of cheese sandwiches, while little Shania carries a bowl of tomatoes to the table. Then everyone sits down to eat breakfast. |
Daimler has already opened sternchen centers in several cities in order to assist employees as much as possible in reconciling their families and their careers. Further daycare centers are to be set up by the end of 2008. Daimler will also work with nearby public childcare centers to provide special all-day services for the young children where needed.
With opening hours from 7:30 a.m. to 6 p.m. and practically year-round availability, the Daimler childcare centers are ideal for working parents in a way most public daycare centers can never be. The concept for the centers also incorporates the latest scientific findings in education. In Sindelfingen, for example, there are two center staff members – Ms. Eberle and Ms. Hall – who only speak English. There’s a special romper room, as well as one for art, and the backyard has areas where children can dig.
